Dear Alternative Bead Family,
Today marks an incredibly special moment for us, one we've been dreaming about since we first opened our digital doors on May 20th, 2024. In just a few short months, what started as a passion project – a dedicated space for you, our fellow collectors, to find beloved brands and enjoy a personalized shopping service – has blossomed into something truly extraordinary. With nearly 500 incredible customers now part of our journey, you’ve helped us grow from a retailer into a small, family-run company daring to create its very own products.
And today, we’re absolutely bursting with pride to unveil our first-ever, exclusive product: The Alternative Bead Toys Block Charm!
This isn't just any charm; it's a symbol of our journey, a testament to your unwavering support, and a heartfelt collaboration with the esteemed Aurora Charm. When we envisioned our very own charm, we knew it had to be something special, something that truly resonated with the joy and nostalgia that collecting brings.
A Tribute to Timeless Magic: Our Toys Block Charm
Our Toys Block Charm is more than just Sterling Silver and vibrant enamel; it's an unofficial tribute to a movie that has captured hearts for nearly three decades: Toy Story. As we approach its 30th anniversary on November 19th, 2025, we wanted to create something that celebrates the enduring themes of friendship, adventure, and the magic of childhood that this film so beautifully embodies.
Imagine these charming blocks on your bracelet: each one crafted with exquisite detail, featuring the letters T, O, Y, S in colorful enamel against a sparkling white glitter background. It's designed with a universal core to fit perfectly on your Pandora and other popular bracelets, seamlessly integrating into your cherished collection. Each charm, or set, comes nestled in a custom-designed "TAB TOYS" box – a keepsake in itself.
Your Support Made This Possible
We want to extend our deepest gratitude to each and every one of you. Your enthusiasm, your feedback, and your trust in us have fueled this incredible evolution. From helping you find that elusive bead to now creating one of our own, your community has been the heartbeat of The Alternative Bead. This charm is as much yours as it is ours.
Special Launch Offer & How to Collect Yours:
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Single Charm: You can add a single block to your collection for 59€.
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Complete Set of 4: Buy 4, pay for 3! Get the full "TOYS" set for just 177€. The discount will be automatically applied at checkout when you add four charms to your cart.
🎉 Celebrate Our Launch & Win Your Charm Back! 🎉
To mark this momentous occasion, we’re hosting a special giveaway!
How to Enter the Giveaway:
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Purchase your Toys Block Charm(s).
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Create a stunning bracelet combination featuring your new charm. Whether it's a full Toy Story-themed masterpiece or your own unique style, we can't wait to see your creativity!
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Share a photo of your creation on our Facebook Wall.
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Include the hashtags #ToyStoryAnniversary and #TheAlternativeBead in your post. These steps enter you into the random drawing.
Optional Step 5: Help Us Grow with Your Feedback!
As a small company handling everything ourselves, your honest feedback is what helps us learn and improve. After you've received your charm, we would be incredibly grateful if you would leave an honest review for it. You can do this through your customer account on our site or via the automatic review email you'll receive a few days after shipping.
Please know this is completely optional. Your review – whether positive or negative – will in no way affect your entry or chances in the giveaway. We just genuinely want to listen to what our customers have to say and take your feedback to heart for all our future creations.
Contest Details: The giveaway (steps 1-4) runs until the end of the day on November 19th, 2025. Shortly after, we will randomly select one lucky winner from all valid Facebook entries, who will receive a full refund for their Toys Block Charm(s) in the form of store credit. Good luck!
This Toys Block Charm represents a new chapter for The Alternative Bead, and we couldn't be more excited to share it with you. Thank you for being such an integral part of our story. We look forward to creating many more exclusive treasures for you in the future!
With heartfelt thanks,
The Alternative Bead Family
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